Ten steps to achieve a successful sale and satisfy customer needs

The key to a successful sale is to determine which motives have made the customer come to you to discover that you are offering him a sale offer to convince him
And asked to buy it where you satisfy his needs. This process can be divided into ten steps from the bottom up (up) in the following table and we now present an introduction to marketing and target customer before we get into the topic today

Digital Cash Academy
Digital Cash Academy

What is marketing?

Marketing is a group of activities carried out by individuals and organizations to facilitate and accelerate transactions and exchanges in the market in the context of the environment and market conditions.

Marketing focuses on the needs of customers through integrated marketing efforts resulting in good expectations of customers’ needs and satisfaction of these needs, in which the objectives of the organization are achieved through customer satisfaction.

The sale process is part of the marketing efforts, but it focuses on the product of goods or services, through the efforts of sales and promotion, and achieve the objectives of the institution through the volume of sales.

From the previous definition we find that marketing is based on the following efforts:
1. Identify the target customers.
2. Studying their characteristics, behavior, and life and purchasing habits.
3. Identify their needs, desires and aspirations.
4. Direct the efforts of the establishment towards the production of goods and services that satisfies these desires, both in quantity and time, and with the appropriate quality of Digital Cash Academy target group of customers.
5. Directing the Foundation’s efforts to inform this category of the availability of goods.
6. Direct sales efforts towards the use of appropriate methods for both the product and the customer.
7. Directing the establishment’s efforts towards measuring customer satisfaction.
8. Direct the efforts of the establishment towards ways to increase the satisfaction of employees in order to retain them and add new customers.
9. Direct efforts towards appropriate pricing.

Who is the target customer?

Are the group of individuals or institutions that meet the following conditions:
1. They have a desire to buy (or need).
2. They have the ability to pay for it.
3. They have the ability to make decisions.

The investor should not waste his resources or his time with the wrong customer, and sometimes he will have to deal with more than one party in the same deal where the person who determines the need is different who has the final decision.

How do you compete with others’ products?

1. Try to be different
2. Make improvements to what others offer
3. Create new ideas

1. Try to be different

The only alternative to entering into a conflict is to offer something different from what others offer, so that the customer buys from you, attracting a segment of the market that targets this difference.

This means that the product or service you offer must be unique, and you should know it and know it to your customers.

This distinction must not be based on fraud, because the client is intelligent, and he will know that sooner or later.

2. Make improvements to what others offer

This is an alternative approach to inventing new ideas. For example, the Singer sewing machine did not invent the machine, but added the development of the mechanical movement of the man instead of the hand. The rice paddler Bani Mazar also introduced the 5 kg package, and after he noticed that it was easy to open, he devised the five kilogram bag in two bags of 2.5 kg bag and then wrapped it in one bag.

3. Create new ideas

Tamimah is an example of innovation where it buys patents, manufactures them in small quantities and markets them through a special and innovative marketing system.

Persil also invented a solution to the problem of color change after repeated washing, increasing the demand for its products.

Excellence in customer service
How to excel in service delivery
Among the most important commandments for excellence in customer service and preservation are the following:
1. Customer is the most important person in your organization.
2. The client does not support you, but you depend on the customer, and you work for him.
3. The customer is not a source of inconvenience to you, the customer is your business objective.
4. The customer will help you when he visits you or calls you.
5. The customer is part of your business, just like anything else in your stock of products, employees, and place of business. If you sell your business, customers go with it.
6. The client is not just a rigid statistical number. The client is someone who has his feelings and emotions just like you, so he works the client better than you would like him to be treated.
7. The client is not the person to argue with.
8. Your job duty requires you to work to satisfy the needs and desires and expectations of your clients, and to do as much as possible to remove their fears and the causes of their complaints.
9. The customer deserves the highest attention and polite professional treatment that you can offer him. 10. Customer is the lifeline of your business, always remember that without customers you will not have a business, you are working for the client.


The right price for the commodity is the price that achieves a quantity of sales that helps achieve the objectives of the establishment.

It is noted from the definition that it is not directly exposed to the cost, but that the achievement of the objectives of the establishment – including profit of course – makes the pricing process cost indirectly.

It is noted that a clear price reduction may lead some customers to prefer our product, but this may not be the best solution in all cases, especially for the small project. And other competitors may be provoked by this policy and join us against the Digital Cash Academy By JR Fisher goal of getting us out of the market.

There are many methods of pricing such as:

1. Add a profit margin to the actual costs.
2. Calculate the value of the item or the maximum price the buyer can afford.
3. Commitment to prevailing market prices (determined by market kings).
The appropriate method of the small project is derived from the appropriate price definition, and starts by identifying the price that the target customer segment is willing to pay, buying in quantities that cover the costs and make a suitable profit, and examine the compatibility of this price with prevailing prices.


The consumer will not know that you have opened your project unless you reach it and tell it, and you will not know the quality of the goods you produce, their composition, and their prices.

Care must form and shape and distribution of the declaration .
The advertisement shall be successful if it achieves the following objectives:

1. Attract attention.
2. Stimulate attention.
3. Create desire.
4. Direct towards the verb (purchase).

An appropriate means of communication, such as magazines, newspapers, television and radio, road advertisements, direct correspondence, and interviews, should be taken care of.

There are useful means of advertising for the customer such as pocket notebooks, pens and others, and their impact is noticeable in advertising and remember the name of The Digital Cash Academy advertiser.

It is also important to note the importance of repetition in the declaration, and in many cases the response rate is about 1% of the target population.

Stages of the purchase process

1. Discover the need. ( I am hungry) .
2. Find alternatives (Foul and Ta’mia restaurant – Cheese sandwich vendor).
3. Differentiation between alternatives (cost – taste – saturation).
4. Determine the appropriate alternative (making a decision to buy from a particular place).
5. Evaluation after purchase (the food was healthy – the service was good).

Marketing representative errors

1. Ignorance of the product
2. Wasting, cunning and customer time.
3. Poor interview planning.
4. Urgency.
5. Lack of confidence.
6. Inappropriate.
7. False or exaggerated promises.